Our Traditions, Our Roots ‘Our Traditions, Our Roots’ – an inspiring campaign celebrating Abu Dhabi’s vibrant intangible cultural heritage

In the extensive historical narrative of the United Arab Emirates, cultural heritage holds profound significance. It serves as both a cornerstone and guardian of the nation's identity, authenticity and the unwavering spirit of its people in the face of adversity. 

It's essential to underscore that the content, themes, and methodologies employed in these arts diverge significantly based on geographical context. 

At the heart of this legacy, the traditional arts emerge as powerful preservers, meticulously conserving and proudly displaying the rich tapestry of the country's heritage. 

Our cultural heritage is the cornerstone of our national identity. 

It is intrinsic to our very being. Our heritage is who we are. It is our way of life.  

Our heritage is our pride, to safeguard and protect for ourselves and future generations to come.  

Join us in celebrating our Emirati heritage through a series of short films and booklets highlighting Emirati tangible and intangible cultural elements. 

Download the Traditional Handicrafts Booklet

Download the Traditional Performing Arts Booklet