Since February 2014, over 100 million viewers across the world have turned on their televisions to watch a special talent show!

But it’s not rock stars or would-be models they’re watching: it’s poets.

Abu Dhabi-based Million’s Poet is a unique talent show that is revolutionizing a traditional art form for the modern era, revitalizing Nabati poetry for a young Arab generation and reconnecting them with a heritage that stretches back more than five centuries.

The Abu Dhabi Authority for Culture and Heritage (Adach) commissioned and pays for the show as part of a bigger initiative by the biggest Emirate to raise the cultural bar in the Gulf. Millions' Poets costs 70m dihrams (£14m) to produce per season, including the 27m dihrams in prize money.

The Millions' Poets phenomenon has spurred the launch of a dedicated satellite channel for re-runs, a website that gets millions of hits, and a magazine.